International Marketing
Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to reach global objectives".
International Marketing People (First 11 people) - Page 0
Forrest Morgeson
Author
S. Tamer Cavusgil
Economist
Carla Millar
Author
A. Diamantopoulos
Greek economist
Adamantios Diamantopoulos
Greek economist
Eugene Jaffe
Author
Mehmet Demirbag
Author
Bodo Schlegelmilch
Professor
Shintaro Okazaki
Researcher
Simon Anholt
Researcher
