Marketing management
Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.
Marketing Management People (First 17 people) - Page 0
Francis Buttle
Author
Forrest Morgeson
Author
Vandana Ahuja
Waldemar Pförtsch
Professor
Carla Millar
Author
Mehmet Demirbag
Author
Bryan A. Lukas
Author
Manfred Kirchgeorg
German economist
Kevin Lane Keller
Author
Torsten Tomczak
John R. Hauser
Professor
Sönke Albers
Economist
Valarie Zeithaml
Author
Maria Madlberger
Author
Nick Hajli
Researcher
Raffaele Filieri
Author
