Marketing strategy
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.
Marketing Strategy People (First 20 people) - Page 0
Edward Strong
Biographer
Roland Rust
Author
Forrest Morgeson
Author
Rebecca Lieb
Author
Susumu Ogawa
Professor
Bryan A. Lukas
Author
Gregory S. Carpenter
Author
Werner Reinartz
Denish Shah
Author
Bodo Schlegelmilch
Professor
Stephen Vargo
Professor
David Aaker
American consultant
Shelby D. Hunt
Business theorist
Christine Moorman
Researcher
Jonathan R. Copulsky
Author
Glen L. Urban
Researcher
Dhruv Grewal
Author
Thomas Foscht
Writer
Nirmalya Kumar
Professor
