The Launch

Heavyweight music industry executives, producers and songwriters lend their expertise to undiscovered artists to shape the creation of new releases. "The Launch" documents how artists are matched with the right songs and then guided by renowned hit makers to bring those songs to life in just two days. Each hourlong episode features guest mentors and producers auditioning five emerging talents who perform the same pre-chosen song. After two contestants advance and then sing in front of a live audience, one gets to launch their career by having their version of the song released. Mentors include Shania Twain, Alessia Cara, Fergie, Boy George, Ryan Tedder of OneRepublic, and Nikki Sixx of Motley Crue. …