80/20 Brand: Brand Building With A P&G Edge
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| Google books | books.google.com |
|---|---|
| Originally published | May 5, 2019 |
| Authors | Aaron Hackett |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2024764 |
About 80/20 Brand: Brand Building With A P&G Edge
If we were to apply the 80/20 rule to brand management, what 20% of effort would deliver 80% of results? Aaron Hackett has been working to answer this question in a concise and easy to understand manner since he began teaching brand management at Georgia Tech in 2013. . . .
