A Framework For Marketing Management
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Google books | books.google.com |
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Originally published | May 2001 |
Authors | Philip Kotler |
Date of Reg. | |
Date of Upd. | |
ID | 2904096 |
About A Framework For Marketing Management
"Framework for Marketing Management "provides instructors with authoritative marketing theory and practices in a concise format that helps students adapt current marketing strategies. . . .