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According To Kotler

Book by Philip Kotler
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Originally published May 16, 2005
Authors Philip Kotler
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Date of Upd.
ID3101040
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About According To Kotler

"If you had the opportunity to ask one of the world's preeminent authorities on marketing one question, what would you ask? Now you don't have to decide. According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. . . .

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