Ada Lovelace

describe The meteoric rise of the label "femtech" to, technology, products, apps, and hardware addressing Women 's health and well-being questions, shares the opinion.

While some say it helps the sector to secure vital funding from the male-dominated Venture -capitalists, others argue that it is unnecessary drawers Women 's health.

So, support it or hinder?

I'm sitting in a modern conference room in the centre of London, holding in my Hand a small device, which looks like a pale green egg with a tail.

It is an intelligent pelvic floor trainer of Elvie - a vaginal device that syncs with an app over Bluetooth, so that You can follow work-outs on your phone.

The start-up's chief executive, Tanya Boler roles from a List that will be familiar to many Women - of all the Things that can go wrong, if You do not have a strong pelvic floor.

"I mean, one of the Three Women deal with bladder problems," she says.

And Then , she adds, it prolapse is "problems in the lower back problems, sex problems. "

I put something in the back of my chair.

is The UK start-up has become a poster child for The Rise of femtech

From the time Tracker to the breast, the term includes menstruation, menopause, pregnancy, lactation and fertility - says the femtech a $50 billion (£40bn) Industry up to the Year 2025 could be.

One could argue: what took You so long?

And $50 billion sounds like a lot. But when You consider that it is a sector that, in theory, goals are almost four billion Women , about one half of The World 's population - and all of a sudden, it seems quite modest.

Facebook alone, for example, has a membership of just over two billion people and is worth More Than 10 time that figure.

"I think, in The Future , when historians look back, it seems crazy that it was only [recently] had never existed, a technology concept for Women ," says Ms Boler.

Femtech has only caught on as a term that in The Past few years. And not everyone is convinced, it will be beneficial in the Long Run .

Suw Charman-Anderson is The Founder of the Ada-Lovelace-day. It marked the 10-Year anniversary this Tuesday, and is reminiscent of The Woman , as well as other celebrations, the successful in Stem (science, technology, engineering and mathematics).

she fears, femtech could be a two-edged sword.

"If it is about to develop tech, that's fine," she says.

"It only becomes a problem if it is something that only female VCs [Venture capitalists] to invest, that only entrepreneurs are working inside the only buy Women . "

But Ms Boler, the term, the opportunities is convinced - and, not least, the purse.

"people thought we were completely crazy. I mean, this is an intimate device," she says, reminiscent of the early days.

"And of course, we are usually pitching to male investors. And it is a Women 's health Problem no one talks about it. So all said, this is Impossible - You will never talk to celebrities. You 'll never get it in retail. "

Now, You can now loot the trainer in the Department stores, and Elvie and the other product, a silent portable breast milk pump, in the 2019 Oscar " bag.

In her book, " the Invisible Women , Caroline Criado Perez tells the story of Janica Alvarez, who was seeking financing for a breast-pump in the Year 2013.

"I'm not going to touch; that's disgusting," she was told, by a male investor.

Would have taken the word "femtech", that is the barrier?

While Ms Boler is thrilled to the news of the femtech-brand and has certainly benefited from it - Elvie has raised $42m this Year - she also has some reservations.

"In an Ideal World , we would not need femtech, because 51% of the UK population are Women ," she emphasizes. "It's definitely not niche. "

critics of the femtech also cite the inclusion of the fertility problems under your brand as a problem.

According to the NHS, seven couples face fertility problems. And while 25% of the problems remain undetected, The Cause may be with either men or Women .

"If You can help with babies and people find out, then this is not only a female problem, it is a problem in the family," says Carolina Milanesi, an analyst with Creative Strategies.

"Why, it should only be marked, a woman's solution?"

"to say, To be honest, easy to work with: femtech makes me cringe a little," she adds.

"If it's about men and men's health, it mentech is not, right?"

Melanie Hayes is an investor, whose firm, Bethnal Green Ventures, to avoid the term.

"My biggest concern with femtech as a label is that it is used for the people say, 'Oh, I know it,'" she explains.

Ms Hayes cites an example of one of their own latest investment - a Social Network that helps people in casual work source better working conditions, the remuneration and the flexibility to pay obligations such as nursing and childcare.

"While these products are not femtech, and were certainly pitched to us this way, we can not use the fact that The Users of the services, says the are expected to disproportionately benefit Women , because they are most affected by these problems", You ignore it.

"I'm really interested in the technologies of healthy life, a fairer society and a more sustainable planet. I think femtech could easily touch on each of these Things . "

Source of news: bbc.com