Advanced Customer Analytics: Targeting, Valuing, Segmenting And Loyalty Techniques
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| Google books | books.google.com |
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| Originally published | 2016 |
| Authors | Mike Grigsby |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2094158 |
About Advanced Customer Analytics: Targeting, Valuing, Segmenting And Loyalty Techniques
Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. . . .