Advertising And Promotion: An Integrated . . .
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| Google books | books.google.com |
|---|---|
| Originally published | 1998 |
| Authors | Michael A. Belch |
| George E. Belch | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2279681 |
About Advertising And Promotion: An Integrated . . .
"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. . . .