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Advertising As Communication

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Originally published 1982
Authors Gillian Dyer
Date of Reg.
Date of Upd.
ID2057950
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About Advertising As Communication


Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. . . .

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