Advertising Association
| Use attributes for filter ! | |
| Founded | 1924 |
|---|---|
| Headquarters location | London, United Kingdom |
| Membership | 26 |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2406571 |
About Advertising Association
The Advertising Association is a trade association representing advertisers, agencies, media and research services in the UK advertising industry. Its stated aim is to promote the “…role, rights and responsibilities of advertising and its impact on individuals, the economy and society".
John Lewis Christmas advert: Venus flytrap is the star as retailer rings the changes
... 5bn during this festive season, according to new data by the Advertising Association and World Advertising Research Centre...
Should billboard advertising be banned?
... " Meanwhile, a spokeswoman for another trade organisation, the Advertising Association, says that " all advertising plays a crucial role in brand competition, drives product innovation, and fuels economic growth"...
London transport network junk food advert ban starts
... However, the Advertising Association said the ban would have little impact on the wider societal issues that drive obesity ...
London transport network junk food advert ban starts
Some adverts could remain after 25 February as advertisers have booked space for long periods, but TfL said they will be replaced or removed as soon as possible
A ban on Junk food advertising across London's entire Public Transport network has come into force.
Posters for food and drink high in fat, salt and sugar will begin to be removed from the from Monday.
Some adverts for unhealthy products could remain on The Network for a while as some companies have booked advertising space for long periods.
All future bookings are subject to the new policy, Transport for London said.
"We've already seen large advertisers confirm they will continue to advertise on the TfL network under the new Rules - by advertising their products that are not too high in fat, salt and sugar," TfL said.
London Mayor Sadiq Khan said he wanted to tackle the "ticking Time Bomb " of child obesity in the capital.
However, the Advertising Association said the ban would have "little impact on the wider societal issues that drive obesity".
Where will the ban apply?In addition to the buses, Tube and train networks run by TfL, Junk food adverts will be banned on:
After plans were, 82% of 1,500 respondents to an online consultation backed the proposals, City Hall said.
Mr Khan said "tough action" on child obesity was necessary.
Junk food adverts are banned from bus stops owned by TfLA spokesperson for The Mayor said: "The Mayor is confident these changes will not only reduce children's exposure to Junk food advertising, but also empower Londoners to make healthier Food Choices for themselves and their families. "
They said Mr Khan was "doing what he can with the powers he has, but is clear this is not a Silver Bullet that will solve this problem overnight".
The Advertising Association said commuters could suffer as a result of the ban.
Chief executive Stephen Woodford said the UK already had "the strictest Rules in The World when It Comes to advertising high fat/salt/sugar foods", which meant under-16s could not be targeted.
"This will lose revenue from advertising for TfL and that will potentially have an impact on the fares that passengers have to pay," he said.
transport for london, london underground, advertising, obesity, sadiq khan, london transport
Source of news: bbc.com
