Advertising Language
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Google books | books.google.com |
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Originally published | 1994 |
Authors | Keiko Tanaka |
Date of Reg. | |
Date of Upd. | |
ID | 2100458 |
About Advertising Language
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the stratagems which advertisers employ to gain and retain the attention of their audience. . . .