Advertising The American Dream
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | August 1985 |
| Authors | Roland Marchand |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2590914 |
About Advertising The American Dream
It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. . . .