Angel Customers & Demon Customers: Discover Which Is Which And Turbo-charge Your Stock
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Originally published | June 2, 2003 |
Authors | Larry Selden |
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ID | 2149889 |
About Angel Customers & Demon Customers: Discover Which Is Which And Turbo-charge Your Stock
One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. . . .