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Attitudes And Persuasion

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Originally published 2001
AuthorsPhil Erwin
Date of Reg.
Date of Upd.
ID2376205
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About Attitudes And Persuasion


Attitudes and Persuasion provides an up-to-date overview of the crucial role that attitudes play in our everyday lives and how our thoughts and behaviour are influenced. The nature, function and origins of attitudes are examined, and a review of how they can be measured is given. . . .

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