Attitudes And Persuasion: Classic And Contemporary Approaches
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| Google books | books.google.com |
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| Originally published | 1981 |
| Authors | Richard E. Petty |
| Genres | Self-help Book |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2361733 |
About Attitudes And Persuasion: Classic And Contemporary Approaches
Determining Imbalance in a Cognitive System -- Consequences of Imbalance -- Empirical Research -- Congruity Theory -- The Domain of Congruity Theory -- Determining and ResolvingDisequilibrium (Incongruity) . . .