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Automatic Affective Processing

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Originally published 2001
Authors Dirk Hermans
Date of Reg.
Date of Upd.
ID1949936
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About Automatic Affective Processing


The concepts 'affect', 'valence' and 'attitude' are all fundamentally linked to the basic psychological dimension of good vs bad, positive vs negative, approach vs avoid. Affective processing refers to the act of determining the location of a stimulus on the affective dimension. . . .

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