Automatic Affective Processing
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Originally published | 2001 |
Authors | Dirk Hermans |
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ID | 1949936 |
About Automatic Affective Processing
The concepts 'affect', 'valence' and 'attitude' are all fundamentally linked to the basic psychological dimension of good vs bad, positive vs negative, approach vs avoid. Affective processing refers to the act of determining the location of a stimulus on the affective dimension. . . .