B. J. Fogg
| Use attributes for filter ! | |
| Gender | Male |
|---|---|
| Thesis | Charismatic computers (1997) |
| Books | Persuasive Technology |
| Fields | Behavior |
| Scientist | |
| Academic advisors | Clifford Nass |
| Terry Winograd | |
| Philip Zimbardo | |
| Notable students | Tristan Harris |
| Mike Krieger | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 658347 |
B. J. Fogg Life story
B. J. Fogg is a behavior scientist and author. He is the founder and director of the Stanford Behavior Design Lab. Fogg was the first scientist to articulate the concept of "captology", or the study of how computers can be used to persuade people to change their attitudes or behaviors.
B. J. Fogg Photos
