Barak Libai
| Use attributes for filter ! | |
| Affiliations | Interdisciplinary Center |
|---|---|
| Herzliya | |
| Interests | Marketing |
| Word Of Mouth | |
| Diffusion Of Innovations | |
| Customer Profitability | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 3618940 |
About Barak Libai
Barak Libai is a Professor of Marketing at the Arison School of Business at Reichman University. Libai’s research focusses on the strategic importance of Customer profitability, Word of mouth and other social effects on profitability, Customer retention, and the Diffusion of innovations.
