Ben & Jerry's Double-dip: Lead With Your Values And Make Money, Too
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Google books | books.google.com |
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Originally published | May 1997 |
Authors | Ben Cohen |
Genres | Biography |
Date of Reg. | |
Date of Upd. | |
ID | 1153582 |
About Ben & Jerry's Double-dip: Lead With Your Values And Make Money, Too
From the day they founded Ben & Jerry's in 1978, through the twists and turns of building what is now a $160 million international company, Ben and Jerry have been as committed to turning business into a tool for social change as they've been to turning premium ingredients into great ice cream. . . .