Brand Culture
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 2005 |
| Genres | Reference Work |
| Editors | Jonathan E. Schroeder |
| Miriam Salzer-Mörling | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2457089 |
About Brand Culture
Recent research has shown that brands are interpreted in multiple ways, prompting an illuminating reconsideration of how branding 'works', and shifting attention from producers to consumer response in order to understand how this interaction creates meaning. . . .