Brand Meaning
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 2008 |
| Authors | Mark Batey |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2457690 |
About Brand Meaning
How a company 'positions' a brand is not necessarily how the consumer perceives that brand. Brands allow marketers to add meaning to products and services, but it is consumers who ultimately determine what a brand means. . . .