Brands As Productive Assets: Concepts, Measurement, And Global Trends
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| Google books | books.google.com |
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| Originally published | 2014 |
| Authors | Carol A. Corrado |
| Janet X. Hao | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2006938 |
About Brands As Productive Assets: Concepts, Measurement, And Global Trends
The paper looks at brands from an economic point of view. It defines concepts; analyzes the conditions under which brands are long-lived productive assets and contribute to economic growth; and reviews the measurement of investment in brands. . . .