Brands: The Logos Of The Global Economy
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| Google books | books.google.com |
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| Originally published | July 30, 2004 |
| Authors | Celia Lury |
| Genres | Reference Work |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2059636 |
About Brands: The Logos Of The Global Economy
Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. . . .