Building Strategy From The Middle: Reconceptualizing Strategy Process
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| Google books | books.google.com |
|---|---|
| Originally published | 2000 |
| Authors | Steven W. Floyd |
| Bill Wooldridge | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2080715 |
About Building Strategy From The Middle: Reconceptualizing Strategy Process
This ground-breaking book reframes the perspective taken in most strategy research in two key ways: by describing organizational renewal from a middle-level perspective and by reconceptualizing the theoretical basis for strategy process research. . . .