Buy-In: Saving Your Good Idea from Getting Shot Down photograph

Buy-In: Saving Your Good Idea From Getting Shot Down

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Originally published October 6, 2010
Authors John Kotter
Lorne A. Whitehead
Date of Reg.
Date of Upd.
ID1671267
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About Buy-In: Saving Your Good Idea From Getting Shot Down


You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. . . .

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