Carl Hovland
Use attributes for filter ! | |
Gender | Male |
---|---|
Death | 63 years ago |
Date of birth | June 12,1912 |
Zodiac sign | Gemini |
Born | Chicago |
Illinois | |
United States | |
Date of died | April 16,1961 |
Died | New Haven |
Connecticut | |
United States | |
Job | Psychologist |
Education | Northwestern University |
Yale University | |
Books | Communication and Persuasion: Psychological Studies of Opinion Change |
Experiments on mass communication | |
Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change | |
Date of Reg. | |
Date of Upd. | |
ID | 541203 |
Carl Hovland Life story
Carl Iver Hovland was a psychologist working primarily at Yale University and for the US Army during World War II who studied attitude change and persuasion. He first reported the sleeper effect after studying the effects of the Frank Capra's propaganda film Why We Fight on soldiers in the Army.