Carl Hovland photograph

Carl Hovland

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Gender Male
Death63 years ago
Date of birth June 12,1912
Zodiac sign Gemini
Born Chicago
Illinois
United States
Date of died April 16,1961
DiedNew Haven
Connecticut
United States
Job Psychologist
Education Northwestern University
Yale University
BooksCommunication and Persuasion: Psychological Studies of Opinion Change
Experiments on mass communication
Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change
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Date of Upd.
ID541203
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Carl Hovland Life story


Carl Iver Hovland was a psychologist working primarily at Yale University and for the US Army during World War II who studied attitude change and persuasion. He first reported the sleeper effect after studying the effects of the Frank Capra's propaganda film Why We Fight on soldiers in the Army.

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