Cement Heads

"Does somebody want to say, `Action'?" Billy Lougheed asks the production crew on the first day of filming "Cement Heads," a docu-reality series that follows WJL Equities, Lougheed's construction company in Eastchester, N. Y. Billy doesn't need to know how unscripted TV shows are produced; his first concern is keeping his family-owned business thriving. He's responsible for maintaining a monthly payroll of more than $1 million and keeping 400-plus employees productive and happy. By his side -- or often a step ahead -- is his wife and business partner, Danielle, known as "the boss" at WJL. They credit the secret of their working partnership to having two offices: Billy's at the cement yard in the Bronx, and Danielle's in Eastchester. The series also spotlights Billy's best friend and co-worker, Joe "Chubby" Luciano, and Billy's parents, "Sarge" and Joan. …