Chief Culture Officer
| Use attributes for filter ! | |
| Authors | Grant McCracken |
|---|---|
| Country | Canada |
| Date of Reg. | |
| Date of Upd. | |
| ID | 3134330 |
About Chief Culture Officer
Chief Culture Officer is the eighth book by Canadian author and anthropologist Grant McCracken. The book looks at how modern business attempt to connect with culture. In the author's analysis he considers examples such as Dove's campaign for real beauty, and the I Love New York advertising campaign.