Christian Homburg
Use attributes for filter ! | |
Gender | Male |
---|---|
Age | 62 |
Date of birth | January 13,1962 |
Zodiac sign | Capricorn |
Residence | Mannheim |
Germany | |
Books | Sales Excellence: Vertriebsmanagement mit System |
Gomadingen, Germany | |
Alma maters | Johannes Gutenberg University of Mainz |
Karlsruhe Institute of Technology | |
Fields | Business administration |
Marketing | |
Behavioural sciences | |
Born | Gomadingen |
Germany | |
H index | 110 |
Edited works | Handbook of Market Research |
Marketing-Controlling | |
Gabler Lexikon Marketing | |
Education | Karlsruhe Institute of Technology |
Johannes Gutenberg University of Mainz | |
Date of Reg. | |
Date of Upd. | |
ID | 1008512 |
Christian Homburg Life story
Christian Homburg is a German marketing researcher, director of the IMU – Institute for Market-oriented Management and chaired professor for Marketing at the University of Mannheim. His special subjects are market-oriented management, customer relationship management and sales management.