Christine Moorman
Use attributes for filter ! | |
Affiliations | Duke University |
---|---|
Citations | 41,260 |
H index | 47 |
Books | Strategy from the Outside In: Profiting from Customer Value |
Interests | Marketing |
Marketing Strategy | |
Learning | |
Health | |
Date of Reg. | |
Date of Upd. | |
ID | 3751750 |
About Christine Moorman
Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at Fuqua School of Business, Duke University. She is known for her work on marketing strategy, marketing organization and marketing research. She is a Fellow of the American Marketing Association.