Communicating With The Multicultural Consumer: Theoretical And Practical Perspectives
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| Google books | books.google.com |
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| Originally published | 2008 |
| Authors | Barbara Mueller |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2008601 |
About Communicating With The Multicultural Consumer: Theoretical And Practical Perspectives
Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. . . .