Competing Against Luck: The Story of Innovation and Customer Choice photograph

Competing Against Luck: The Story Of Innovation And Customer Choice

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Originally published October 4, 2016
Authors Clayton Christensen
Taddy Hall
Karen Dillon
David S. Duncan
Date of Reg.
Date of Upd.
ID2269172
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About Competing Against Luck: The Story Of Innovation And Customer Choice


The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? . . .

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