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Competing On Value

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Google books books.google.com
Originally published 1991
AuthorsMack Hanan
Date of Reg.
Date of Upd.
ID1495879
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About Competing On Value


Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value i. e. demonstrating to current and prospective customers that using your products or services will either cut their costs or improve their revenues. Distributed by Gale. Annotation

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