Competing On Value
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Google books | books.google.com |
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Originally published | 1991 |
Authors | Mack Hanan |
Date of Reg. | |
Date of Upd. | |
ID | 1495879 |
About Competing On Value
Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value i. e. demonstrating to current and prospective customers that using your products or services will either cut their costs or improve their revenues. Distributed by Gale. Annotation