Competitive Strategy: Techniques For Analyzing Industries And Competitors
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Google books | books.google.com |
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Originally published | 1980 |
Authors | Michael Porter |
Genres | Non-fiction |
Date of Reg. | |
Date of Upd. | |
ID | 2053382 |
About Competitive Strategy: Techniques For Analyzing Industries And Competitors
Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry development, and position any company to compete more successfully.