Contemporary Issues In Marketing And Consumer Behaviour
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 2009 |
| Authors | Pauline Maclaran |
| Elizabeth Parsons | |
| Editors | Pauline Maclaran |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2138200 |
About Contemporary Issues In Marketing And Consumer Behaviour
An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among . . .