Contemporary Marketing
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Google books | books.google.com |
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Originally published | 1974 |
Authors | Louis E. Boone |
David L. Kurtz | |
Date of Reg. | |
Date of Upd. | |
ID | 3141839 |
About Contemporary Marketing
Best-selling authors Boone and Kurtz continue to lead the market with their innovative, up-to-the-minute, student-friendly texts. This 1999 paperback edition is a completely updated version of the market-leading 1998 Contemporary Marketing Wired text at a reduced price. . . .