Corporate Creativity
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| Google books | books.google.com |
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| Originally published | 1997 |
| Authors | Sam Stern |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2058045 |
About Corporate Creativity
A company's creativity is the source of new ideas that lead to everything from the tiniest improvements to dramatic innovations. Most companies are only too aware that their creative performance falls far short of potential. The problem is that they don't know what to do about it. . . .