Counterturbulence Marketing: A Proactive . . .
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| Google books | books.google.com |
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| Originally published | 1993 |
| Authors | A. Samli |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2024244 |
About Counterturbulence Marketing: A Proactive . . .
Since the U. S. economy has been plagued recently by a deep and long recession, this unique book has a particularly important message. It takes the position that a proactive marketing strategy can protect the firm from the adverse impact of market turbulence. . . .