Creating Corporate Reputations: . . .
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Google books | books.google.com |
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Originally published | December 7, 2000 |
Authors | Grahame Robert Dowling |
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Date of Upd. | |
ID | 2075347 |
About Creating Corporate Reputations: . . .
Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. . . .