Crossing The Chasm
Use attributes for filter ! | |
Originally published | 1991 |
---|---|
Authors | Geoffrey Moore |
Page count | 227 |
Publishers | HarperCollins |
Genres | Non-fiction |
OCLC | 50470628 |
Liked | |
Date of Reg. | |
Date of Upd. | |
ID | 1036937 |
About Crossing The Chasm
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm, is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period.