Data & Marketing Association
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Founded | 1917 |
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Headquarters | United States |
Subsidiaries | The Institute of Direct and Digital Marketing Limited |
Parent organizations | Association of National Advertisers |
Date of Reg. | |
Date of Upd. | |
ID | 2191603 |
About Data & Marketing Association
The Data & Marketing Association, also known as the DMA, is a trade organization for marketers. In 2017 their web site stated "Yes, 100 years ago we were the Direct Mail Marketing Association and then the Direct Marketing Association. Now we embrace . . . "