David Aaker
| Use attributes for filter ! | |
| Gender | Male |
|---|---|
| Born | Fargo |
| North Dakota | |
| United States | |
| Known for | Brand management |
| Brand strategy | |
| Children | Jennifer Aaker |
| Interests | Marketing |
| Branding | |
| Strategy | |
| Stories | |
| Growth | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1500547 |
Managing brand equity
Construir Marcas Poderosas / Building Strong Brands
Aaker on Branding: 20 Principles That Drive Success
Strategic Market Management
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Brand Relevance: Making Competitors Irrelevant
Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
Developing Business Strategies
From Fargo to the World of Brands: My Story So Far
Spanning silos
Strategic Market Management: Global Perspectives
Spanning Silos: The New CMO Imperative
Three Threats to Brand Relevance: Strategies That Work
Marketing Research
Consumerism
Strategic Marketing Management: A Pacific Rim Edition
Management de La Publicidad
Essentials of Marketing Research
Identifying Feelings Elicited by Advertising
Marketing Research: Private and Public Sector Decisions
Marketing Research: The Second Pacific Rim Edition
Market Research 11E for Western District
Brand Leadership
Construir Marcas Poderosas / Building Strong Brands
Aaker on Branding: 20 Principles That Drive Success
Strategic Market Management
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Brand Relevance: Making Competitors Irrelevant
Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
Developing Business Strategies
From Fargo to the World of Brands: My Story So Far
Spanning silos
Strategic Market Management: Global Perspectives
Spanning Silos: The New CMO Imperative
Three Threats to Brand Relevance: Strategies That Work
Marketing Research
Consumerism
Strategic Marketing Management: A Pacific Rim Edition
Management de La Publicidad
Essentials of Marketing Research
Identifying Feelings Elicited by Advertising
Marketing Research: Private and Public Sector Decisions
Marketing Research: The Second Pacific Rim Edition
Market Research 11E for Western District
Brand Leadership
David Aaker Life story
David Allen Aaker is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.
David Aaker Photos
