Designing Health Communication Campaigns
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Google books | books.google.com |
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Originally published | April 30, 1992 |
Authors | Thomas E. Backer |
Editors | Everett Rogers |
Thomas E. Backer | |
Date of Reg. | |
Date of Upd. | |
ID | 2109744 |
About Designing Health Communication Campaigns
This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. . . .