Detlev Zwick
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Affiliations | York University |
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Interests | Cultural Theories Of Marketing |
Sociology Of Consumption | |
Citations | 5,424 |
H index | 30 |
Date of Reg. | |
Date of Upd. | |
ID | 3408682 |
About Detlev Zwick
Detlev Zwick is Associate Professor of Marketing at the Schulich School of Business, York University in Toronto, Canada, and Julien Cayla is Senior Lecturer in Marketing at the Australian School of Business and Visiting Associate Professor at Euromed Management.