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Don E. Schultz

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Gender Male
Death4 years ago
Date of birth January 20,1934
Zodiac sign Aquarius
Born Wewoka
Oklahoma
United States
Notable ideasIntegrated marketing communications
DiedChicago
Illinois
United States
Date of died June 4,2020
Education The University of Oklahoma
Michigan State University
Seminole High School
Date of Reg.
Date of Upd.
ID1382412

Brand Babble: Sense and Nonsense about Branding
The New Marketing Paradigm: Integrated Marketing Communications
Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques-- and how to Use Them
Building Customer-brand Relationships
Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century
Understanding China's Digital Generation: A Marketer's Guide to Understanding Young Chinese Consumers
Retail Communities: Customer-driven Retailing
Sales Promotion Management
Media Generations: Media Allocation in a Consumer-controlled Marketplace. Volume 1
Reliability Rules: The Ground-Breaking Manual for Using Promises Management to Keep Customers, Build Your Brand, and Grow Your Business
Reinventing Brand Communications: Strategies and Tactics for Interactive Marketers
Integrated Marketing Communication
Brand Building and Communication: Power Strategies for the 21st Century
Sales Promotion Professional Development Program
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Don E. Schultz Life story


Don Edward Schultz was Professor Emeritus of Service at Northwestern University's Medill School. He was most notable for his research and writing on integrated marketing communications.

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