E. Jerome McCarthy photograph

E. Jerome McCarthy

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Gender Male
Death9 years ago
Date of birth February 20,1928
Zodiac sign Pisces
Date of died December 3,2015
DiedMichigan
United States
Thesis1958
Spous Joanne McCarthy
Education University of Minnesota
Northwestern University
Other nameE. Jerome McCarthy, Jerry McCarthy
ThesiAn Analysis of the Use of Marketing Research in Product Development, 1958
Notabl idea 4 Ps
Date of Reg.
Date of Upd.
ID588356

Color Acetates to Accompany Basic Marketing : a Global-managerial Approach
BASIC MARKETING
ESSENTIALS OF MARKETING
Learning Aid for Use with Basic Marketing
Basic Marketing: A Marketing Strategy Planning Approach
BASIC MARKETING BSP UNIVERSITY ACCESS: A GLOBAL-MANAGERIAL APPROACH
Applications in Basic Marketing (majalah).
Learning Aid to Accompany Basic Marketing, Fourth Canadian Edition
Essentials of Marketing with Student CD
Loose-Leaf Essentials of Marketing
Learning Aid for Use with Basic Marketing: A Marketing Strategy Planning Approach
Basic Marketing: Canadian Version
Loose Leaf Basic Marketing
Essentials of Marketing with Connect Plus
Applications in Basic Marketing 2004-2005
Integrated data processing systems
Student aid to accompany Essentials of marketing
Essentials of Marketing/Canadian Edition/Textbook and Computer-Aided Problems
Social Issues of Marketing in the American Economy
Learning Aid to Accompany Basic Marketing, a Managerial Approach
Instructor's Manual to Accompany Basic Marketing : a Global-managerial Approach, Fourteenth Edition
GEN CMB:LL ESS MKT,CNCT PLUS
Basic Marketing - Computer-Aided Problems
Basic Marketing: Selected Cases
Essentials of Marketing Learning Aid
Learning Aid to Accompany Basic Marketing: A Managerial Approach, 2nd Australasian Ed
Essentials of Marketing: With Applications in Basic Marketing 1996-1997
Selected Material from Essentials of Marketing, a Global-managerial Approach, Seventh Edition
Applications in Basic Marketing: 1996-1997 Edition Clippings from the Popular Business Press
Basic Marketing - Computer-Aided Problems: Canadian Version
Selected Chapters from Essentials of Marketing, a Global Managerial Approach, Ninth Edition
Test Bank: Tb Basic Marketing
Learning Aid to Accompany 'basic Marketing'
Basic Marketing Instructor's Manual
Manual of Objective Tests to Accompany Basic Marketing, a Global-managerial Approach, Ninth Canadian Edition
Studyguide for Basic Marketing: A Global Managerial Approach by Perreault
Manual of Objective Tests to Basic Marketing
Basic Mkrt Instruct 11e 1
Basic Marketing : Applications in Basic Marketing: Clippings from the Popular Business Press 1996-1997
Basic Marketing: A Global-Managerial Approach : Applications in Basic Marketing : Clippings from the Popular Business Press 1998-1999
Learning Aid for Use with Basic Marketing, a Global-managerial Approach, Ninth Canadian Edition
Learning Aid to Accompany Basic Marketing, Second Canadian Edition
Computer Test Bank: Ctb Win Basic Marketing
Basic Mktg Mot
Basic Marketing: Marketing Game!
Basic Marketing PowerWeb, and Apps Manual [2004-05]
Instructor's Manual to Accompany Basic Marketing, Twelfth Edition
Learning Aid Basic Marketing
Marketing
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E. Jerome McCarthy Life story


Edmund Jerome McCarthy was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication.

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