Edward C. Malthouse
| Use attributes for filter ! | |
| Gender | Male |
|---|---|
| Citations | 13,050 |
| H index | 50 |
| Books | Segmentation and Lifetime Value Models Using SAS |
| Interests | Engagement |
| Media Management | |
| Recommender Systems | |
| Interactive Marketing | |
| Services | |
| Co authors | Bernd Skiera |
| Venkatesh Shankar | |
| Vijay Viswanathan | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 3752134 |
Edward C. Malthouse Life story
Edward C. Malthouse is the Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications and Industrial Engineering at Northwestern University and the Director of Research for the Spiegel Initiative on Database and Digital Marketing. ...
Edward C. Malthouse Photos
