Edward F McQuarrie photograph

Edward F McQuarrie

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Gender Male
Age 71
Date of birth July 3,1953
Zodiac sign Cancer
Education University of Cincinnati
BooksVisual Branding: A Rhetorical and Historical Analysis
The New Consumer Online: A Sociology of Taste, Audience, and Publics
Go Figure! New Directions in Advertising Rhetoric
Instructor's Resource to Accompany the Market Research Toolbox
The market research toolbox
Customer Visits: Building a Better Market Focus
Bundle: Northern Illinois University
Institut University of Cincinnati
Work writtenThe New Consumer Online: A Sociology of...
Official site edwardfmcquarrie.com
AffiliationsSanta Clara University
InterestsAdvertising Rhetoric
Narrative Persuasion
Qualitative Market Research
Date of Reg.
Date of Upd.
ID1327257
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Edward F McQuarrie Life story


McQuarrie is a professor in the Department of Marketing, Leavey School of Business, Santa Clara University, in California's Silicon Valley. He received his Ph. D. in Social Psychology from the University of Cincinnati in 1985 and a B.A. in Psychology and Literature from The Evergreen State College in 1976.

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