Edward F McQuarrie
Use attributes for filter ! | |
Gender | Male |
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Age | 71 |
Date of birth | July 3,1953 |
Zodiac sign | Cancer |
Education | University of Cincinnati |
Books | Visual Branding: A Rhetorical and Historical Analysis |
The New Consumer Online: A Sociology of Taste, Audience, and Publics | |
Go Figure! New Directions in Advertising Rhetoric | |
Instructor's Resource to Accompany the Market Research Toolbox | |
The market research toolbox | |
Customer Visits: Building a Better Market Focus | |
Bundle: Northern Illinois University | |
Institut | University of Cincinnati |
Work written | The New Consumer Online: A Sociology of... |
Official site | edwardfmcquarrie.com |
Affiliations | Santa Clara University |
Interests | Advertising Rhetoric |
Narrative Persuasion | |
Qualitative Market Research | |
Date of Reg. | |
Date of Upd. | |
ID | 1327257 |
Edward F McQuarrie Life story
McQuarrie is a professor in the Department of Marketing, Leavey School of Business, Santa Clara University, in California's Silicon Valley. He received his Ph. D. in Social Psychology from the University of Cincinnati in 1985 and a B.A. in Psychology and Literature from The Evergreen State College in 1976.